Whilst taking a break from my literature review, I came across the FebFast fundraising campaign to tackle youth addiction. Initially, they focused on giving up alcohol for the month of February to raise funds. The highly successful campaign even won them a well-deserved Health Promotion Award in 2013. Sadly, in 2015, their ‘health promotion’ antics have gone wild as they branched out to include a junk food, social media or sugar ‘detox’. While I’m all for encouraging people to avoid junk food and good luck to those avoiding social media, I have a massive problem with the sugar part of it.